Public could be warned ‘cup of coffee could kill’ in shock factor ad blitz

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The public could be warned going out for coffee could cost lives in a new ad blitz being prepared by Downing Street.

One slogan being considered in the shock factor ad campaign is "don't let a coffee cost a life", it has been reported.

But Policing minister Kit Malthouse has said people are allowed to buy and drink a takeaway tea or coffee while out of the house for exercise.

"If you're getting coffee on your way to do exercise, or as part of your acquiring food, or one of those reasons you're allowed to be out of the house, then that is legitimate," he said.

And Home Secretary Priti Patel has said people should not expect a change in the rules "today or tomorrow".

It follows confusion over lockdown rules – which led to two women being fined for drinking coffee on a walk five miles from their home.

Police later rescinded the fines, and apologised to the women.

Asked whether new rules were set to be introduced, Ms Patel told ITV's This Morning: "The plans are very much to enforce the rules.

“This isn’t about new rules coming in – we’re going to stick with enforcing the current measures.”

A new ad campaign could warn against going out for coffee
(Image: Getty Images/iStockphoto)

Priti Patel says no new rules are planned today or tomorrow
(Image: AFP via Getty Images)

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She added: "We are not thinking about bringing in new measures today or tomorrow.”

According to the Sun, the new posters will be put before ministers this week, before being unveiled as soon as this weekend.

Scotland has toughened its lockdown restrictions to include reducing click and collect services to only those deemed essential from Saturday.

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Customers will be barred from entering eateries so that they will have to be handed over takeaway food or drinks at a door or hatch.

Labour leader Sir Keir Starmer has said the current measures in England are "not strong enough" and accused Boris Johnson of being "slow to act".

The Prime Minister said he would not rule out imposing tougher measures if required.

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