I’m a Celebrity’s Bev Callard’s husband proudly embraces his ‘megash*g’ nickname
Video LoadingVideo UnavailableClick to playTap to playThe video will start in8CancelPlay now
Get all the jungle gossip with our regular email newsletter
Yes please!When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.Thank you for subscribingWe have more newslettersShow meSee ourprivacy noticeInvalid Email
I’m A Celebrity…Get Me Out Of Here! star Beverley Callard has made no secret of how much she fancies her husband Jon McEwan, and revealed to her fellow campmates that she calls him "megash*g".
Jon has since embraced the public nickname and will likely never live it down, as show hosts Ant McPartlin and Dec Donnelly have made a point of mentioning it during ever episode since.
Not only that but "megash*g" trended on Twitter shortly after Bev said it on air, as viewers took to Twitter to giggle about it.
Jon, who owns a recording studio and a photographic studio, has now changed his profile picture on Twitter to reference his new nickname.
Jon has changed his Twitter photo to reference his cheeky nickname
(Image: Twitter @jonmmac)
Get all the latest I'm A Celeb gossip and news straight to your phone
I'm A Celeb's Shane Richie makes dig about AJ Pritchard's hair during gruelling trial
His new picture shows him beaming at the camera with a hat and jacket on, and the logo on his jacket has been edited to say "megash*g".
He tweeted: "Finally got a road name I can be proud of!!"
"Thank you @Beverleycallard @imacelebrity @antanddec #MEGASHAG #ImACeleb2020 QFFQ".
Bev stunned her campmates with her saucy revelation
And when Beverley first told the world his nickname, Ant and Dec tweeted: "#MEGASH*G", with Jon replying: "Thanks for that!".
Corrie star Bev had told her campmate Vernon Kay: "He's gorgeous," she began, as Vernon replied: "No doubt he is."
She continued: "I go, 'Jon! You are my megash*g'."
The pair met on a blind date and haven't looked back
(Image: Manchester Evening News)
After Beverley made her revelation, Ant and Dec were in hysterics and made a joke about her brave statement in a bid to get the hashtag "megash*g" trending.
Dec joked: "Bev's husband Jon, or as he's now known, from this moment on, as the megash*g."
Ant added: "If any of Jon's mates are watching, now is probably a good time to text him. Just text one word, megash*g. See what he says. If you want to tweet about it, just use the hashtag megash*g."
His co-star giggled: "We should probably get this trending for Jon."
* I'm a Celebrity airs at 9pm on ITV