McDonald’s accused of “cultural appropriation” over new Jerk Chicken Sandwich

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A new McDonald's chicken sandwich launched for Christmas has come under fire by some disappointed customers.

The 'Jerk Chicken Sandwich' features two crispy chicken selects topped with spicy jerk sauce, bacon, pepper jack cheese, onion and lettuce in a sourdough bun.

Some customers have accused the chain of "cultural appropriation" after the £4.39 sandwich was released earlier this month.

Jerk marinade is usually made with allspice and Scotch bonnet peppers.

On McDonald's website, the ingredients for the sauce include "tomato paste, Habanero chilli puree, caramelised sugar syrup, spices, garlic, ginger and basil."

On Twitter, one critic commented: "The more I think about it the more I’m bothered by the McDonald’s ‘jErK cHiCkEn’ attempt. It shows me one of two things: 1. They don’t care to respect the culture

"Or 2. They have zero diversity on their team."

McDonald's Jerk Chicken Sandwich is part of the festive menu

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Another tweeted: "I love jerk chicken… that ain't no damn jerk chicken McDonald's!"

A third replied: "How’s @McDonaldsUK putting a little jerk sauce or whatever it is in the chicken sandwich and calling it jerk? Enough is enough!"

A fourth added: "Tried the new McDonald’s “jerk chicken” burger yesterday, and as a man of Caribbean descent, I can categorically confirm that 2 chicken selects with some of Levi roots reggae reggae sauce is in fact not jerk chicken at all."

On Facebook, one woman complained: "How is this jerk? Cultural appropriation yet again."

Some customers weren't impressed
(Image: Facebook)

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A video featuring the new festive burger was shared on TikTok with the caption: "Cultural appropriation at its finest tbh."

One viewer commented: "Tried this today & tbh the utter disrespect."

Another referenced the row over chef Jamie Oliver's ridiculed Jerk Rice, adding: "When I saw this advertised I thought this has definitely Jamie Oliver's jerk rice energy."

A third person suggested the name should be changed.

They added: "I tried it, it was nice right but it was literally barbeque sauce, like [I know] what jerk tastes like.

"I'm black, [I] have it all the time so it shouldn't be jerk."

But others approved of the spicy new addition to the festive menu.

One fan tweeted: "Just had a very excited @leepablolewis on the phone cus he just had the jerk chicken burger from McDonald’s.

"Best he’s ever had in his opinion."

Another commented: "I promise you the McDonald’s jerk chicken sandwich is the best thing to come out of 2020."

A third begged the chain: "Please please please do not get rid of the new jerk chicken sandwich it's the the best thing ever."

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