Maybach: Strong sales in China drive double sales

Publishedduration1 hour agoimage copyrightMercedes-Benz

Carmaker Daimler plans to double sales of its luxury Maybach vehicles, buoyed by strong demand in China.

Daimler, which also owns Mercedes-Benz, sold a record 12,000 luxury Maybachs last year.

They are used widely as limousines in China, the car's most popular market.

Prices start at $173,000 (£130,000) for the latest model. However, this can rise to more than $250,000 with the addition of optional extras like silver champagne flutes.

Buyers also often go for gadgets such as massaging calf rests and automated rear doors.

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The new Maybach model, based on a Mercedes-Benz S-Class, is designed for chauffeured trips, and will compete with the likes of the Bentley Flying Spur and the Rolls-Royce Ghost.

Daimler says it wants to have a stronger focus on large luxury vehicles like the S-Class as part of its strategy to improve profits.

The growth rate in China for Maybach was in double figures while Russia, South Korea and the US have shown strong sales, according to its chief executive Ola Kaellenius.

Other luxury carmakers have also seen strong sales in China. Rolls-Royce's parent company BMW said earlier this month that its third-quarter profits grew almost 10% due to pent-up demand, primarily from Asia.

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