Gwyneth Paltrow’s lifestyle shop Goop boarded up and closed permanently in London

Gwyneth Paltrow's lifestyle shop Goop was a sorry sight boarded up in London.

The once glamorous modern store has finally closed its doors and shut forever.

Just weeks ago, all the stock disappeared overnight and the store was left standing empty amid the coronavirus pandemic.

Now the flourishing plant pots outside have been thrown out and the store has been boarded up for good.

It was the American A-list star's only London store located in the pretty streets of Notting Hill.

Gwyneth Paltrow’s lifestyle shop boarded up and closed permanently in London
(Image: Getty Images for goop)

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When it was open, happy shoppers could browse from 10am-6pm Monday-Saturday.

On a Sunday, the hours were 11am-5pm.

Goop sent the internet into meltdown over its controversial products, including her This Smells Like My Vagina Candle for £71.00.

Her vagina candle was so successful, it was followed up with products including This Smells Like My Orgasm and This Smells Like My Prenup.

Gwyneth also flogs a variety of items from a Ouija Board to luxury toilet roll on her infamous website.

The award-winning actress has become synonymous with her lifestyle brand.

It first started out as a weekly newsletter in 2008 before it become a worldwide phenomenon.

Gwyneth still has four stores in the US and her much-talked about website.

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