I’m A Celebrity star Jordan North’s shrewd move to land coveted Radio 1 job
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Radio 1 DJ Jordan North has been impressing I'm A Celebrity… Get Me Out Of Here fans with his steely determination after throwing up with fear before hurling himself off the side of a cliff.
The 30 year old from Burnley – who admits he's 'scared of everything' – will have to test his mettle again tonight after being nominated for the trial alongside Shane Richie.
But if anyone has the resolve to go the distance, it's Jordan, who single-handedly catapulted his career from the humble beginnings of theme park radio to the biggest network in the UK.
As a teenager, Jordan wanted only one thing – and that was to be on the radio.
A young Jordan North pictured posing with Radio 1's Scott Mills at a student night
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He took part-time work for Blackpool Pleasure Beach's own radio station before studying TV and Radio Production at the University of Sunderland, where he spent his free time working for the student station, Spark FM.
There, he 'fan-girled' over Radio 1 presenter Scott Mills when he hosted a student night, and shared a picture of them together on Instagram, writing: Cringe #TBT to when I fangirled @realscottmills at my student union and told him how much I loved him on the radio. 10 years later I’m covering his show on @bbcradio1 sayyyyyyyy whaaaaaaat."
Putting himself firmly on the map with his hard work, Jordan won Bauer Media’s Stars of 2011 competition and graduated with a gig doing overnights for Capital FM in the North East.
Jordan worked his way up from overnights to breakfast
From there Jordan got promoted to weekends on Manchester's Capital FM, and in the week he answered the phones at BBC's 5Live – where he worked as co-star Victoria Derbyshire's researcher.
In 2013, he was given the coveted breakfast slot on Bauer radio station 97.4 Rock FM – but he had his eye on yet bigger things – namely Radio 1.
Determined to put himself on the bosses' radar, he recorded a demo and sent it off to the station.
And his smart move worked, with the BBC station taking him on as freelance in 2014 before giving him his current weekend show.
Jordan now hosts a regular weekend lunchtime slot on Radio 1
On achieving his dream job, he told Burnley Social: “It sounds cheesy but it’s actually a privilege to be so involved in so many people’s lives.
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“I couldn’t believe a lad from Burnley was presenting the BBC Radio 1 Breakfast Show with a former member of the Saturdays [Mollie King]."
Speaking about the meteoric rise of one of their DJs, a spokesman for the Pleasure Beach told the Blackpool Gazette they couldn't be prouder.
“Jordan North worked as a DJ at Blackpool Pleasure Beach’s radio station which broadcasts daily over the 42 acre amusement park," the rep said.
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“It is great to see North West talent like Jordan doing well and the team at Blackpool Pleasure Beach wish him every success on BBC Radio 1.”
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* I'm A Celebrity… Get Me Out Of Here continues Monday, November 16 at 9pm on ITV.