I’m a Celeb viewers mercilessly mock Jordan North’s ‘happy place’ during trial
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I'm a Celebrity 's Jordan North has been hailed as this series' potential winner after he faced his snake phobia in the Viper Vault.
Jordan managed to get through the horror challenge by imagining his happy place and shouting it out the entire way through.
The Burnley football club supporter bellowed "Turf Moor!", a football stadium in his hometown.
But host Dec Donnelly was quick to point out the club was not exactly rewarding for fans.
Jordan was utterly terrified as snakes are his biggest fear
He said: "Turf Moore, in case you didn't know, is where his beloved Burnley play football."
Ant McPartlin added: "That's Burnley, who are second bottom of the table, and haven't won a league game this season."
"I'd hate to see his sad place!" quipped Dec.
"Turf Moor" ended up trending on Twitter as viewers mocked Jordan and giggled over him yelling the name over and over.
One tweeted: "Out of all the happy places he picks turf moor #ImACeleb ".
"Jordan’s happy place is Turf Moor. Poor lad," remarked another.
Jordan and Shane won nine out of ten starts despite Jordan's abject terror
Another wrote: "“Happy place Turf Moor” not the happiest place this season".
Burnley player Jay Rodriguez wrote: Well in, @jordannorth1! Happy place, happy place Turf Moor #ImACeleb
Meanwhile Love Island's Iain Stirling added: "After sticking £50 on @jordannorth1 last night, in three weeks time I’m going to buy Turf Moor."
Another user added: "If @BurnleyOfficial don’t get t shirts made up with “Happy place, Happy place Turf Moor” printed on they’re missing a huge opportunity".
Another asked: "Petition for happy place, happy place, turf moor to become a chant at Burnley games?".
* I'm a Celebrity… Get Me Out Of Here! airs weeknights at 9pm on ITV