I’m A Celeb: Jordan North’s controversial over 40s remark that sparked social media storm

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Since joining Radio 1 in 2014, Jordan North has risen through the ranks from freelance cover DJ to the regular lunchtime host on Fridays, Saturdays and Sundays.

He's also the go-to cover presenter for stars Scott Mills and Nick Grimshaw, which has earned him the nickname 'the supply teacher'.

But this month the Burnley-born star will be facing a new challenge in I'm A Celebrity… Get Me Out Of Here where he'll be doing battle with the Welsh winter in a freezing castle that's said to be haunted.

While fans are already throwing their weight behind him, back in 2018 the former Blackpool Pleasure Beach DJ landed himself in hot water with a controversial remark about the over-40s.

Jordan North has risen through the ranks at Radio 1
(Image: BBC Pictures)

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Jordan, 30, faced the wrath of This Morning viewers after remarking that people over a certain age shouldn't dance because it's too 'cringey'.

His comments sparked a furious social media backlash and saw him branded a 'numbskull'.

He later left viewers feeling even more incredulous when he asked who dancing legend Gene Kelly was.

The debate was sparked by Prime Minister Theresa May, 64, whose awkward dancing had become the subject of ridicule earlier that week.

Jordan North hid behind his hands as he watched Eamonn dance with Shaun Smith
(Image: ITV)

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Appearing on the ITV daytime show alongside Pineapple Studios' Shaun Smith, Jordan said that older people should just 'clap along' rather than attempt to dance.

However Shaun didn't agree and said that there was nothing wrong with anyone dancing.

But things got a little awkward when Eamonn Holmes, 60, mentioned Gene Kelly and asked what would have happened if people had told the legend to stop dancing when he reached 30.

(Image: ITV)

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Jordan left Eamonn and Ruth Langsford stunned when he asked, "Who's that?"

And viewers couldn't believe it either, while some also accused him of being 'ageist'.

One tweeted: "Anyone can dance. It isn't reserved for the young and trendy. Most Northern Soul dancers are over 50 and move better than most kids. Get over your ageism."

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Another commented: "#ThisMorning how disgusting to decide for others what age it is no longer acceptable to dance… 40 isn't even old oh my goodness!!!"

One fumed: "Jordan, shut up – your opinion is ridiculous. There is no age limit to dancing. #ThisMorning."

Want all the latest gossip straight from the jungle? Head on over to Mirror Online's dedicated I'm A Celebrity… Get Me Out Of Here's Facebook page here.

* I'm A Celebrity… Get Me Out Of Here stars Sunday, November 15 at 9pm on ITV.

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