With Super Bowl LIII underway, movie studios are due to unveil new TV spots and trailers for various 2019 films. A Super Bowl spot costs a lot of money, but that kind of exposure can really raise awareness for a film a studio is worried might underperform (see: Solo: A Star Wars Story) or a film that has the goods but needs the extra push (see: 2008’s Iron Man).
This year Universal Pictures is dropping a spot for Fast & Furious: Hobbs & Shaw after unveiling the full trailer online on Friday, and Paramount Pictures is poised to tease their animated feature Wonder Park—kids films are a rarity during the Super Bowl, so this should be interesting. Disney has also confirmed they’ll be dropping a Toy Story 4 spot, possibly to try to convince folks that this sequel is worth catching. The game kicked off with the first trailer for Avengers: Endgame.
As for unconfirmed spots, it’s usually rare for a giant movie to have its first look during the Super Bowl, but that’s exactly what Disney did with Solo: A Star Wars Story last year. While it’s more likely the Star Wars: Episode IX trailer will drop during Star Wars Celebration this Spring, it’s possible we get some kind of teaser.
We’ll be updating this post with all the Super Bowl trailers as they drop during the game, so check frequently or come back after the game to watch all the trailers in one place.