Gemma Collins was thrilled to be compared to "trainwreck" Katie Price in a surprise moment.
Piers Morgan was today talking about his love of Essex women, saying he once worked with a woman from the county who he loved a great deal.
And at this he said that Gemma is like another Essex woman who he thinks is "straight talking" and a brilliant person to listen to, despite having a "traninwreck" life.
He said to Gemma: "You know who you remind me, of the Pricey. You are like Katie Price who I really have a soft spot for.
Gemma covered her face as she talked about her Dancing on Ice dramas
Gemma giggled as she answered questions on Dancing on Ice
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"Her life is a total trainwreck half the time but she is brutally honest and it’s the same with you. I ask you a question, and you blurt out the answer."
Gemma smiled and nodded as she called Katie a "sweetie," before replying: "You’ve got to be honest – honesty is the best policy!"
The comment which sparked Piers’ outpouring of affection for his Essex girls, was when Gemma said she’d prefer to bank her money rather than suing over "stories about her."
She said: "I think it’s hilarious – I’ve had a bit of media training now… but they did say to me, ‘Ignore all the stories,’ but one day there was a story coming out every 10 minutes.
She arrived with quite a bang on GMB
Piers told her how much he liked her and Katie Price
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"I can’t be bothered to waste the money suing the papers, I prefer to have it in my bank."
She even admitted she was going to "milk" her fame for all she’s got, after finding fame on TOWIE when she was 30 years old and working as a salesman in a car dealership.
As for Katie, she’s had plenty of her own dramas recently after she avoided bankruptcy, was charged for drink driving, a charge she denies, and her two children Princess and Junior when to live with their father, Peter Andre.
She has also had a tumultuous love life over the past year, though now seems settled with Kris Boyson after whirlwind romance.
Good Morning Britain airs weekdays at 6am on ITV.
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