Holly Willoughby and Phillip Schofield have been slammed for their ‘diva behaviour’ during today’s fashion segment.
The brave presenters joined Holly’s jungle replacement Rochelle Humes outside for some Winter outfit tips.
Holly and Phil spent 10 minutes in the cold, but viewers pointed out that regular folk have to work and even sleep outside in this weather.
They asked "who’s stupid idea was this" before being forced to wait for the Loose Women link and Alison Hammond’s competition.
Holly cried: "We’ve got Alison as well? Hurry up."
Holly changed coat so she could wrap up warm
Poor Rochelle had to apologise to them
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"We don’t care," added Phillip, before handing over to apologetic Rochelle.
Holly distracted her fellow presenters by changing her coat for something much thicker.
She said: "I don’t know why you’re laughing. this is my actual coat I come in in the morning. That other one looks nicer but this is warmer."
Hilarious Phillip put some tights on his head in a laugh out loud moment
Holly giggled at Phillips’ incredibly funny tights joke
Phil claimed it looked like Holly was wearing a duvet, while Rochelle promised to be quick.
He then joked: "This is a message to Dan our producer. What a peculiar way to resign."
Phillip eventually got so cold that he pulled a pair of tights over his head.
The segment descended into chaos when Keith Lemon made an impromptu appearance on the catwalk.
Keith, who was supposed to be a guest on Loose Women, jokingly claimed Holly "looked warm".
Despairing Rochelle said: "This is all going rogue."
While Phil added: "Never in a million years did I think I’d do an item like this."
As if it couldn’t get anymore chaotic – Keith rocked up
This Morning viewers took to Twitter to blast and sarcastically applaud Holly and Phillip.
One viewer joked: "Phil & Holly braving the cold weather to join Rochelle outside for the fashion item. Surely they are a dead cert for next years Pride of Britain Awards"
"Give them the OBE, surviving a cold day outside for 15 minutes. Bless them,"added another comedian.
A third said: "Have to spend 10 minutes outside in the cold on your wage & poxy hours? Some people do it every day on peanuts!"
"C’mon I know it’s freezing but you’re sat outside for about 10mins, people are outside working in these conditions everyday," said a fourth.
A fifth said: "That last segment reveals how pampered Phil and particularly Holly are..really?? That hard was it to sit in the cold for 10 mins was it?"
*This Morning airs weekdays on ITV at 10.30am
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