Super Bowl LIII is finally upon us, and while there’s plenty of well-paid players on the field some of the biggest money will be thrown around during the ad breaks.
As the Los Angeles Rams take on the New England Patriots on February 3, advertisers will be shelling out up to $5million for just 30 seconds of air time.
But with more than 110million people watching live in the US alone, it’s usually money well spent for companies wanting to reach huge audiences.
Firms often go all-out with their commercials – offering big name celebrities to entice fans to empty their pockets.
But which adverts are set to dominate your screens this year?
Michael Buble for Bubly
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The commercial for Pepsi-owned drink Bubly will star singer Michael Buble, as a slightly moody man sitting on the floor of a convenience store.
As a shop worker goes over to him to have a chat, it turns out Michael is making some small changes to the can – making the brand entirely his own.
While the worker tells him not to continue, at which point the pair exchange a rather interesting glance.
Cardi B in the Pepsi advert
The game sponsors have really gone to town for their advert, with not one, not two, but THREE celebrities featuring in various versions of the ad.
In the commercial which brings the celebs together, we see Steve Carell telling a shocked waiter that Pepsi is definitely OK, when the poor young man asks a customer if they are fine to drink Pepsi instead of Coca Cola.
Suddenly, Lil Jon and Cardi B appear and strut through the diner, clearly enamoured with their delicious carbonated drinks.
In other version of the ad, Cardi B and Lil Jon take more of a central role, while another sees Steve reading a script at the bar.
Chance the Rapper and the Backstreet Boys
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In the crisp advert, Chance the Rapper introduces a new and HOT flavour of the crisp, mixing together new and old as he remixes the Backstreet Boys’ famous tune I Want it That Way.
As he raps and is seen driving around an airport in some very colourful cars, before the band explode through a cloud of purple to perform a cheeky dance move with Chance.
In the advert’s teaser, Chance struggles to nail the dance moves, but they eventually come to him as the song continues.
Unlike usual ad spots for the brand, Coke has moved to a far shorter, more meaningul ad with a cartoon.
This will take place before the National Anthem rather than in the usual commercial breaks, and features different things coming together to drink their various brands.
The tagline is: "Don’t you see? Different is beautiful" which will certainly win them some fans as they try to promote unity.
No celebrities for Pringles either, however the new advert is completely hilarious, playing on the Amazon advert about Alexa.
Two guys surrounded by all the various flavours of the crisp ask Alexa which is its favourite, at which point it goes on an existential rant about its situation.
Sadly, it is interrupted by the desire to play a song, and her moment of humanity is hilarious squashed.
Charlie Sheen in the Planters ad
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The peanut brand has suggested an alternative snack for the game, nuts and kale crisps, with the help of Alex Rodriguez and Charlie Sheen.
Charlie first watches Mr Peanut drive angrily through a town, commenting in how he is "crazy," while A-Rod eats some yummy kale snacks at a party with the peanut friend chilling on the sofa.
Sarah Jessica Parker as Carrie Bradshaw for Stella Artois
The big guns come out for Stella Artois, as rather than just celebrities, their characters come out.
It is Sarah Jessica Parker and Jeff Brides, who play Carrie Bradshaw in Sex and the City and The Dude in The Big Lebowski, deciding not to drink their usual tipples.
Carrie is known for her Cosmopolitan, while The Dude drinks White Russians famously, but both decide against these and bond over a crisp lager.
There are no celebrities in this either, however there is a gorgeous Bob Dylan song twinkling over the sight of a dog sitting on a wind turbine.
The advert sees a dog bein blown by wind power, as the brand has come out to lager it is now brewed with 100 per cent renewable electricity.
It’s quite a cute one advert, and animal lovers will certainly love the dog.
Zoe Kravitz in Michelob advert
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Another booze brand, Michelob features Zoe Kravtiz tapping into the ASMR trend.
She is seen sitting in front of two microphones as she describes the delicious taste of the drink, as she then pours it, letting the fizz emanate through the sound system.
Tony Romo in the Skechers advert
A former NFL quarterback, Tony Romo, features in the advert for especially comfortable slip-on sneakers, from Skechers.
The beefcake is seen attempting a putt, and it not going too well, but he looks rather comfy as he slips on his shoes and smiles from a gorgeous mansion.
The air freshener also has no celebrities, but it taps into the worry many people will have when they have a big Super Bowl party – the bathroom.
The whole party runs to the toilet to sort themselves out before the game continues, and of course, Febreze is the thing you need.
Luke Wilson in Colgate advert
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Back on the celebrities, Luke Wilson is a close-talker, as he follows people round a business getting very close to one another.
He talks in people’s face, revealling that this is totally normal now he has got new extra fresh breath.
Of course, his colleagues tell him this is absolutely not OK, even with minty breath.
Sarah Michelle Gellar in #KillerSkin Olay advert
#KillerSkin will certainly sweep the nation, as Sarah Michelle Gellar from Scream 2 and Buffy the Vampire Slayer returns to her horror roots.
She is just happily moisturising, when a masked, fearsome individual turns up and wreaks havoc in her home with her husband.
It’s aimed just at the ladies, who will make up at least half of the audience.
The car brand has also moved away from the celebrity pull, instead featuring "The Great Unknowns" on the small screen.
The ad, narrated by a young boy, asks: "What about, in some way, it was about the rest of us?"
This is another of the strong message ads, alongside Coca Cola.
Avocados from Mexico
Kristen Chenoweth stars in the ad which will air in the second quarter of the game, as she tries to teach dogs to sing.
They really are cute pups, but the famous kingle for the brand is rather tough to master – especially for the pooches.
It is based on the Dogs Play Poker painting, which is seen in another teaser.
Christina Applegate in the M&M advert
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Christina Applegate has been seen in a teaser for M&Ms, as someone plays the "car lock prank" on her.
As she leaves a store she tries to get into her car, only for someone inside stopping her, constantly locking the car as she tries to open it.
She doesn’t seem impressed, but perhaps the full length ad will reveal who is behind the trick.
And the rumours?
There are a couple of brands who are rumoured to have ads coming onto the show, such as Pizza Hut, who may be continuing their recent spate of adverts featuring someone dressed as Abraham Lincoln.
As well as that, there are rumours that Devour frozen food will put out a "food porn" advert, while a Jaguar-Land Rover dealership in Fresno has done the same thing.
And as for the Gillette advert, which has been controversial for the way it slams "toxic masculinity," there are reports that the commercial will not be airing in its slot due to its content.
But fans will have to wait for the night to see if that’s the case.
The Super Bowl takes place on February 3 at the Mercedes-Benze Stadium in Atlanta, Georgia.
It can be viewed on BBC1 or on the BBC iPlayer from 11.30pm in the UK and on CBS in the USA at 6.30pm ET.
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