The One Show viewers were forced to ‘double take and rewind’ tonight after a naughty swearing blunder.
Matt Allwright was presenting a segment on the world record breaking egg, whose image has become the most liked on Instagram .
The reporter was trying to copy the genius behind Eugene the egg and become a viral sensation with Gladys the chicken.
However, some viewers were distracted when a very rude word popped up on screen during the pre-watershed show.
They showed Mike Tyson’s hilarious tweet, which included the egg with his famous tattoo, with the caption: "Stop sending me this s***".
The One Show viewers were shocked by the swear word
This tweet flashed up on screen without the rude word blurred
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The swear word was not blanked out of the tweet when it was shown on air.
Shocked The One Show viewers took to Twitter after spotting the naughty word.
One viewer said: "Shocked, stunned, horrifically traumatised…swearing. In print. On #TheOneShow. The BBC, going downhill, etc. Outrageous #fax"
"Had to do a double take and rewind.. thought I read that right #theoneshow," added another.
A third said: "@BBCTheOneShow did you mean to show this on @BBCOne #primetimetv #theoneshow #oneshow #naughtyswear"
The image has raked in over 25 million likes
Social media gained a new superstar in the shape of Eugene the egg.
In just two weeks he wracked up more than 47 million likes, making it Instagram’s most successful post ever.
This beat Kylie Jenner with more than double the likes.
Matt wanted to become Insta famous with a chicken
Matt wanted to have a viral hit
Matt tried contacting the genius behind Eugene to find out how he could become an internet sensation.
He said: "If an egg could become that popular, imagine what you could do with a chicken."
The presenter took a photo of Gladys the chicken and set up her own Instagram account.
Sadly he only managed to get 15 likes and 16 followers despite pleading to the nation on the streets.
*The One Show airs weekdays on BBC One at 7pm
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