Martin Lewis left both Susanna Reid and viewers alike baffled with his appearance on Good Morning Britain today.
The money expert had been speaking about the various vegan options being offered by various food outlets.
But for once, it wasn’t the subject matter that sparked controversy – instead it was his pronunciation of ‘vegan’.
Speaking up about the various vegan deals on offer during Veganuary, he kept pronouncing vegan as ‘vagan’.
Susanna Reid was left baffled by Martin Lewis today
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After continuing to repeat ‘vagan’, despite host Ben Shephard pointing out that he was saying it oddly, Susanna couldn’t keep quiet.
"Why do you say ‘vaygan’ when the rest of us say ‘vegan’?" she asked in confusion.
Martin Lewis kept saying ‘vaygan’
"Because… I don’t know," he responded as Ben insisted that he "liked it".
Martin said: "I’m gonna keep saying it now even if I’m wrong."
And viewers were as exasperated as Susanna appeared to be, with one tweeting: "Veeeeeegan! Veeeeegan Martin Lewis! #GMB."
*Good Morning Britain airs weekdays at 6am on ITV
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