For what has been described as the most frightening film you could ever watch, it might come as a surprise that Bird Box has become a global phenomenon.
The sci-fi orignal Netflix movie has broken all records on the platform in its first seven days of streaming, with more than 45 million watching the realistic horror show.
Since it premiered on December 21, Bird Box has garnered headlines for the disturbing nature of its content but that has only led to more people than ever delving in to see what is scaring others witless.
Sandra Bullock as Malorie Hayes in Netflix film Bird Box
Bird Box has broken Netflix streaming records
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The Sandra Bullock starring film is set in a post-apocalyptic world in which you have to wear a blindfold at all times to avoid meeting you maker in a very nasty fashion.
Netflix executives took a peak from behind their blindfolds and were pleasantly surprised at what the saw, numbers wise.
The film has been terrifying viewers over the festive period
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In a triumphant tweet, the company shared: "Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film”
With exact figures hard to come by for how many times other shows are viewed, you have to take it that they are pleased with how Bird Box has gone, especially when it has been widely hailed as the ‘most frightening thing you’ll ever watch’.
Bird Box has been deemed ‘the most frightening movie you’ll see’
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While it is giving viewers nightmares across the globe, it is uncertain whether these 45 million people watched the whole way through or whether they baled as soon as it become too difficult to watch.
Bird Box plays with people’s sight, with a mysterious force attacking everyone that looks at it.
This led to a decimation of the population leading to Bullock’s Malorie to flee with her two children and a movie that is too frightening to watch but too unmissable to not click ‘play’.
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Netflix record breaker