Phillip Schofield was close to tears today as he announced details of a tragic This Morning death.
The presenter was forced to wipe away a tear as he desperately tried to keep his emotions in check.
"Something quite sad now to start the show," said Phil, who stopped as he began to choke up.
Co-host Rochelle Humes also looked deeply upset as a sombre mood took over the entire studio.
He continued: "Before all of that you look around our studio and you admire the brilliant job the art department have done decorating for Christmas."
Phillip Schofield wiped away a tear on This Morning
Rochelle and Phillip announced the sad news
- Piers Morgan set to ‘quit’ GMB and leave the country for job with Donald Trump
"We have something of a confession to make," admitted heartbroken Phillip.
"Up the road is the This Morning office where the team put the programme together. They’ve not been quite as attentive to their decorations."
Sad music started to play as Phillip revealed what all the drama was about.
There was a sombre mood in the studio
- Phillip Schofield WILL reunite with Holly Willoughby before Christmas – but not as you expect
He continued: "After Steve Wilson’s Christmas tree demo on the programme three weeks ago we decided to recycle the Christmas tree we had in the studio.
"It was the envy of the Loose Women, Good Morning Britain and Lorraine teams. They’re all on the same floor.
"It began to take a turn for the worse. Even the fake snow the team applied to cover it up couldn’t keep the magic alive. What you see today in the studio is all that’s left of it. So what on earth went wrong?"
Phillip bid farewell to the tree
TV gardener David gave his tips for a great tree
Phillip wiped away a tear as Rochelle explained that the Christmas tree had sadly died.
She said: "It is a sad looking tree. So what did we do so wrong?"
TV gardener David Domoney was in the studio to help stop viewers from making the same mistake.
As the presenters walked over to the tree, emotional Phillip said: "It was such a beautiful tree."
- Lorraine Kelly ‘erupting in rage’ after her show is bumped for extended GMB
Not even a dusting of fake snow helped
David admitted: "It looks like its left over from Halloween. Less fairy lights and decorations and more pumpkin and a pair of fangs."
He explained that the key to making your tree last longer is to have moisture in the plant.
David suggested picking up the tree to feel the weight, as the heavier it is the more moisture it has, then drop it down to see how many needles fall off.
The gardener also said a Christmas tree can be a fire hazard so it’s best practice not to position it by the fireplace.
This Morning airs weekdays at 10.30am on ITV.
Do you have a story to sell? Get in touch with us at [email protected] or call us direct 0207 29 33033
Showbiz and TV editor’s picks
Becks hugs baby niece
Kym Marsh reveals sex of grandchild
Holly’s shock This Morning announcement
Emily vs kate round 2