I’m A Celebrity… Get Me Out Of Here! can make or break careers in the spotlight.
As well as reignite a fading star or kickstart a wannabe into the A-list stratosphere, the ITV show can also prove a big earner.
In addition to the salary received from the show, whoever is crowned King or Queen of the Jungle can expect to make a fortune if they play their cards right.
The 2017 winner Georgia ‘Toff’ Toffolo is believed to have earned up to £1million after triumphing.
She landed a role as a reporter on This Morning shortly after leaving the jungle and quit Made In Chelsea in August to focus on her burgeoning TV career.
Georgia ‘Toff’ Toffolo won I’m A Celebrity… Get Me Out Of Here! in 2017
(Image: James Saligari)
I’m A Celebrity 2018
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I’m A Celebrity 2018 line-up
Who won I’m A Celebrity 2017?
I’m A Celebrity past winners
The reality star also landed her own fashion collection for online retailer Very.co.uk this spring.
Toff launched her acting career this year with a role alongside Benedict Cumberbatch , Angela Lansbury and Pharrell Williams in animated film The Grinch.
In October, she took her first step on the property ladder with a £530,000 Chelsea flat, which would have required a pretty hefty deposit and a decent salary to get a mortgage on.
Who will win? The 2018 line-up (L-R) John Barrowman, Harry Redknapp, Rita Simons, Fleur East, James McVey, Sair Khan, Nick Knowles, Anne Hegerty, Malique Thompson-Dwyer and Emily Atack
(Image: Joel Anderson/ITV/PA Wire)
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This summer, Toff and her mother Nicola bought two flats in her native Devon to rent out as holiday apartments.
She was paid a rather measly salary of £13,000 to go into the jungle – compared to her campmate Amir Khan, who pocketed £300,000.
However, it seemed Toff had the last laugh after winning the show and going to make a huge amount of moolah.
The 2016 winner Scarlett Moffatt saw her career take off after the show, landing a presenting job on Ant & Dec’s Saturday Night Takeaway, as well as I’m A Celeb spin-off show Extra Camp.
Apparently, all contestants who sign up to appear on I’m A Celebrity must hand over 30 per cent of their earnings made in their first six weeks.
This year’s series will be hosted by Declan Donnelly and Holly Willoughby
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The Mail on Sunday claimed in 2017 that the "standard" ITV contract allows the channel to take a cut of earnings for 45 days following the end of the show, including "public appearances, contracts and endorsements".
The 2018 show sees wages range from £15,000 to £600,000 – the latter being the highest fee ever paid for a celebrity.
Noel Edmonds clinched the top salary as he was announced as a late edition to the show, while Hollyoaks actor Malique Thompson-Dwyer is believed to be the best value for TV bosses.
Scarlett Moffatt made a fortune after winning the show in 2016
(Image: Nigel Wright)
Now just three stars remain in the jungle ahead of tonight’s series finale.
Harry Redknapp, John Barrowman and Emily Atack will all battle it out for the crown – and a shot at that prize.
*I’m A Celebrity final airs tonight at 9.00pm on ITV