Piers Morgan has reignited his feud with Little Mix after voicing his disgust at Jesy Nelson’s latest tattoo.
The 27-year-old girl band member stunned fans after unveiling a permanent gun inking on her ribcage.
During a discussion about the controversial tatt on Good Morning Britain, Piers slammed Jesy a terrible role model.
After calling her irresponsible he scathed: "So many people are getting shot to pieces and of course, the best thing for a young woman to do as a role model to millions of impressionable young girls is to tattoo a gun."
Co-host Susanna then quipped: "It’s so she can continue shooting insults at you."
Piers added: "That’s the message she wants to be communicated to her millions of young female fans is that a gun’s cool. A gun, isn’t that great? So they may go and get a gun and shoot people. God, she’s stupid."
Piers was not impressed
Jesy Nelson shows off her controversial gun tattoo
She also got a red inking on her face
Susanna said: "Guns are metaphors."
He replied: "They’re not metaphors. They’re things that kill people."
Piers’ on air rant is not the first time he’s come to blows with the girlband in recent weeks.
- Piers Morgan’s son reveals fury at his dad’s Ariana Grande Twitter row
Piers criticised their nude photoshoot
Last month he accused them of copying ideas from the Dixie Chicks as they posed naked with insults scrolled over their bodies to promote new single Strip.
He also criticised them for posing with no close on, saying they were "using sex to sell records".
- Piers Morgan shouts down feminist over Christmas song lyrics in brutal row
Jesy called Piers a ‘silly tw*t’
Jesy then shot back at the outspoken TV star by calling him a ‘silly tw*at.’
Piers demanded Jesy apologise but he might be waiting awhile – especially after his latest comments.
Piers Morgan and Little Mix have come to blows before
As well as her gun tattoo, Jesy also revealed she’d got a new inking on her face.
Just in front of her left ear the Black Magic singer got a red Queen of Hearts symbol, which she unveiled on Instagram.
She also got the word ‘icon’ on her forearm.