What does X Factor winner win? How show’s prize has diminished for Dalton Harris

A million pound record deal, a flash flat and a career singing your heart out to millions – X Factor used to boast the premiere league of prizes.

But times have changed and, unlike 2004 when the show launched, a £1million recording contract is not anywhere near the table. In fact, you are probably better off looking for it buried under the patio.

However, Dalton Harris shouldn’t worry – Simon Cowell and crew are offering a prize, it’s just all a bit mysterious. When approached X Factor told Mirror Online this year’s winner would take home "a life changing record deal".

They refused to be drawn on a figure.

Fourteen years ago the £1 million record deal was mostly used to market the single – which traditionally made it into the Christmas number 1 slot.

What does X Factor winner win? How show's prize has diminished for Dalton Harris

(Image: Dymond/Thames/Syco/REX/Shutterstock)

What does X Factor winner win? How show's prize has diminished for Dalton Harris

(Image: Dymond/Thames/Syco/REX/Shutterstock)

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  • Who won X Factor? Dalton Harris wins 2018 series of ITV show

Since 2011 it has been thought that the act only gets an initial advance of £150,000 for their first album.

If they manage to impress the label the advance rises to £237,500 for a second, £315,000 for a third, and £400,000 for a fourth.

Little Mix and One Direction are the biggest commercial successes from the show. It is thought Little Mix were estimated to have a net worth of £12million – worth £3million apiece.

The Government announced it will waive VAT on the X Factor winner’s single and donate the money to charities.

What does X Factor winner win? How show's prize has diminished for Dalton Harris

(Image: ITV)

Dalton Harris will be taking home this year’s prize after coming out on top with the viewers.

He was up against Anthony Russell and Scarlett Lee , but wowed the judges and public enough to win the 2018 series.

His win won’t come as a surprise to many viewers after he was pitted as the all-out bookies favourite.

The Jamaican-born star was 4-1 favourite to win the show tonight, in comparison to Scarlett’s 5-1 odds and Anthony’s 10-1.

What does X Factor winner win? How show's prize has diminished for Dalton Harris

(Image: ITV)

Dalton’s soaring winners duet to Frankie Goes to Hollywood hit Power of Love with 2012 winner James Arthur clinched the deal this evening.

Dalton is set to be rewarded with a recording contract with Syco Records – Simon Cowell’s label owned by Sony.

The value of that contract was claimed to be £1million when the show launched in 2004, although this was spread over about five albums, so there were no actual millionaires made initially.

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