Piers Morgan has laid into the team’s efforts to Christmas-fy their studio, after the This Morning boasted their amazing Christmas trees and festive makeover.
The outspoken presenter teased the team at Good Morning Britain for their "tiny tree" as their later mates at This Morning had lots of larger trees to boast about.
Susanna Reid said: "The Christmas trees have arrived… you declared once it was December 1st it was Christmas."
But Piers jumped in saying: "Christmas started on Saturday and we have not one but seven Christmas trees in the studio."
Susanna moaned about the poor little tree on GMB
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Susanna added: "But Piers, look at the size of the Christmas tree behind us? Why did we get the tiddler behind us?"
Piers went on to moan about the trees in the studio, saying they were "boringly decorated with loads of balls," which is a sad comparison to the This Morning set.
Phillip Schofield and Rochelle Humes were thoroughly excited about their set, however, which had a decadent makeover.
The pair burst into the studio
Phil showed off the little living room
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Phil boasted: "You can hear the D-Day Darlings and you’ve had a look at our giant Christmas tree."
Rochelle continued: "We’ve managed to fit another 12 into the studio!"
The pair gave a tour of the studio as they wandered through what looked like a festive cabin, as Phil continued with the stats.
Rochelle and Phil get warm by the fire
He added: "We’ve had a bit of a festive revamp… they have been working all through the weekend.
"We’ve used 1,220 bauballs, 180m of beads and 198 bows to decorate the studio."
Rochelle then showed off the fire sitting in the corner of the studio, which truly is more than the GMB studio has at its disposal.
This Morning airs weekdays at 10.30am on ITV.