Holly Willoughby’s salary has reportedly soared to double the amount thanks to her stand-in stint on I’m A Celebrity… Get Me Out Of Here.
The This Morning host was drafted in at the last minute to replace show regular Ant McPartlin as he continues his recovery following two stints in rehab and a drink-drive conviction.
And she’s proved to be such a success that on top of her reported seven-figure pay day, she’s also apparently been told to name her price for her future loyalty to ITV.
The star already earns £2.5million a year from her work on This Morning, Dancing On Ice and Celebrity Juice.
But thanks to her jungle stint, the 37-year-old has now hit the £5million mark, according to the Daily Mail .
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Holly’s earnings have reportedly taken a huge leap
"ITV want to make it clear that she is theirs and they are prepared to pay for it," a source told the newspaper.
"With the exception of Ant and Dec, Holly is their most popular and well-known presenter – and they see her as their main appeal to the female market
"She has got herself in a place where she can ask for what she wants and ITV will pay her what she is worth. Negotiations on a new contract will start imminently."
Despite initial ‘nerves’ the channel’s big wigs are said to have ‘popped open the champagne’ when the viewing figures from last week’s debut were revealed.
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She reportedly scored £2.5million for the gig
Ant is believed to have earned £23,000 a day
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The 2017 series opened with 10.2million, while this year drew in a staggering 11.9million.
Ant is believed to have pocketed £23,000 a day for the three-week long series, meaning he would have earned around £500,000 in total.
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And Holly got awkward when Keith Lemon asked if she was earning as much as her co-star Declan Donnelly earlier this year.
"Are you getting paid the same as Dec?" he asked. "Equal rights and stuff!"
Holly replied: "Oh God, instant sweat, I don’t know, I don’t know. I should hope so."
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