I’m A Celebrity bosses have reportedly been secretly suggesting conversation topics to Noel Edmonds.
The TV presenter scored an estimated £600,000 pay check for appearing on the ITV show and bosses are said to want to maximise his screen time.
It’s been claimed they particularly want to see him on screen with the younger campmates, like Emily Atack and Malique Thompson-Dwyer.
A TV source said: “It’s also the first time audiences will have seen him talk so candidly so there is a genuine interest in what he has to say.
Noel got a hefty fee for appearing on the show
They added to The Sun: “He has loads of alternative ideas about positive energy, and they are desperate for him to open up about them.”
It comes after Noel was seen offering support to Inbetweeners star Emily who opened up about her tough love life after she split from a partner of five years.
The pair had an unlikely catch up where they talked about relationships and shared about their hopes for the future.
Noel spoke about his wife, saying how lucky he is to have found her and speaking a lot about his love for her.
Emily and Noel had a heart to heart
While Emily admitted she has been "soul-searching" after a break-up, as well as being a little bit boozy in her private time, as she hoped the jungle would interrupt her way of life.
Emily said: "I’ve not met that person yet.
"I’m soul searching at the moment, I had a difficult start to the year, I had a break-up after being with someone for five years.
"I’d got into the habit of needing that security, love and acceptance from a guy to make me happy."
The unlikely pair talked about their love lives
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She went on: "For me this has been very daunting, I’m an open book and talk openly about my feelings and I’m sat here with no make-up on, I know that sounds vain but in here I’m not worried, I’m carefree.
"I’m a bit of a boozer on the outside and I thought coming in here without booze I’d be really quiet and shy, but I don’t need it at all."
Noel predicted: "When you are 100% comfortable with yourself, shortly after that you will find that person because your positive energy radiates and you can only attract other positive energy."
Mirror Online has contacted an ITV representative for comment.
I’m A Celebrity continues every day at 9pm and at 930pm on Saturdays on ITV.
Noel Edmonds’ life and times
Noel signs up for I’m A Celebrity
His bizarre beliefs
The rollercoaster love life