Before Holly Willoughby, I’m A Celebrity was a fashion desert full of standard-issue jungle uniforms and Ant and Dec’s navy jacket and jeans on repeat.
But this series the show’s first female presenter has brought a rainbow of sartorial choices to the jungle.
Even the campmates can’t help but comment how nice Holly looks every time she strides into the jungle in cowboy boots and a prairie-style shirt.
But who is behind Holly’s jungle Jane wardrobe?
Meet Angie Smith, the 37-year-old stylist from Bedfordshire who has seamlessly swapped Holly’s elegant pencil skirt and stiletto daytime staples in favour of her youthful and flirty jungle vibe.
Angie Smith is Holly Willoughby’s Stylist
Angie on a work trip with Holly
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"Holly was open to new ideas," Angie told the Daily Mail about when she first met Holly three years ago.
"The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, ‘I’ve had my kids. I just need to change it up.’"
Holly has since started posting all of her looks on Instagram.
And when she shares high street pieces – including favourites Topshop and Zara – they sell out instantly.
She has since become an ambassador for Marks and Spencer – and the face of their Christmas campaign.
Holly and Angie were introduced through Davina McCall, another big name on the stylist’s client list that also includes Rochelle Humes, Laura Whitmore, Christine Bleakely, Emma Bunton and Angela Scanlon.
Holly’s first I’m A Celebrity outfit
Holly Willoughby in her Mandarin collar dress and cowboy boots
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"When I met Holly in the flesh I remember being bowled over by how lovely and pretty she is," says Angie.
"All I was doing was bringing a fresh pair of eyes. Nothing we do is too crazy – when I work with people I just want them to be a better version of themselves."
Angie has created Holly a uniform of consistent shapes.
She explained: "Holly looks best in pencil skirts and shorter A-line skirts, so that’s what we often go for. She has amazing legs – I remember saying to her early on, ‘We have to get your legs out!’"
Holly caused a stir when she wore the rainbow stripe sequin skirt from Anthropology to present This Morning
She always showcases her latest outfit on Instagram
(Image: Supplied by PLANET PHOTOS)
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After pulling together 40 looks for I’m A Celebrity, Angie is now working on Holly’s wardrobe for Dancing On Ice in January.
"What I admire is her discipline. Every day she will take a photo of what she is wearing and tag each element. Then people message her saying things like, ‘I bought this dress for my sister’s wedding’, or ‘I love these trousers’.
"She gets such an incredible response – sometimes it feels as though we are styling the nation!"
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