Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

Cheryl glittered in gold last night as she turned her hand to launching her own hair extension range.

The 35-year-old singer has suffered disappointment this week as her comeback single has plummeted in the charts.

But one thing she can always count on is her luscious brunette mane.

And she put her famous hair to good use last night as she launched her Cheryl x Easilocks range last night.

The brand also counts reality stars Charlotte Crosby and Megan McKenna among its ambassadors.

And last night Cheryl looked delighted to join their ranks as she asserts her worth as an Instagram influencer.

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

Cheryl launches Cheryl x Easilocks at The Langham Hotel
(Image: Getty Images for Easilocks)

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

She wore a stunning gold suit
(Image: Getty Images for Easilocks)

She wore a stunning gold suit with matching stilettos for the glamorous launch at the Langham Hotel in London.

Wearing her glossy hair extensions, Cheryl wore the pieces in loose waves.

She finished off her outfit with a matching pair of gold hoop earrings.

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

Cheryl shows off her new hair extensions
(Image: (Credit too long, see caption))

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

Cheryl and Easilocks CEO Shane O’Sullivan
(Image: (Credit too long, see caption))

Meanwhile, she is reportedly "humiliated" that her new single hasn’t delivered the "amazing comeback" she expected.

The "proud" reality star was once the nation’s sweetheart and could do no wrong – storming both the charts and TV ratings.

But now in its second week on the chart, her single Love Made Me Do It has bombed to number 47 – dropping from a peak of number 19.

"Cheryl is humiliated," a source told Closer .

"She’s a proud person and is defiant about everything she does, which is why she tweeted her thoughts."

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

Cheryl is ‘humiliated’ about her chart position
(Image: SplashNews.com)

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She added: "She’s a strong woman, but there’s only so much fight she’s got in her – the negativity is a bitter pill for her to swallow, and it makes her so angry.

"She was once the nation’s sweetheart and could do no wrong, but she can’t get back to that time.

"The recent slamming touched a nerve.

"She was expecting for people to say it was an ‘amazing comeback’ but they haven’t and it’s got to her.

"She feels desperate about what to do next – she doesn’t know whether to fight back with a new track or give up on music for a while."

Cheryl’s representative declined to comment when contacted by Mirror Online.

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

Cheryl has seen complaints about her performance triple overnight
(Image: ITV)

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Last week, complaints about Cheryl’s controversial performance on The X Factor skyrocketed overnight.

The singer faced a backlash from fans after her sexy routine – which saw her lick her own hand and writhe on stage – on the family show.

Initially, 15 people lodged formal complaints with the watchdog after she shocked viewers with her raunchy moves before the 9pm watershed.

But then Cheryl released a sassy statement hitting back at the haters on Twitter – and the number of complaints received by Ofcom trebled overnight.

By Wednesday at 2pm, the watchdog received a further 30 complaints – taking the total up to 45, according to the Daily Mail .

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

Cheryl is gearing up for another performance in Manchester
(Image: Instagram)

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"We have now received 45 complaints about the above which we are assessing against our broadcasting rules, before deciding whether or not to investigate," a spokesperson said.

But Cheryl has turned the other cheek, putting the performance behind her as she gets ready to sing at Hits Radio Live in Manchester on Sunday.

The petite brunette posed for a mirror selfie with her PA Lily England, videographer Theo and her choreographer Elizabeth McKenna.

"Rehearsals for Manchester #squad," she commented on Instagram.

While Cheryl might be whipping up more seductive dance moves, X Factor viewers are still reeling from her x-rated antics on Sunday night.

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

At one point Cheryl started crawling along the floor in bizarre scenes
(Image: ITV)

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

She shocked fans with her sexy moves

She grabbed her crotch, licked her hand and writhed around on the floor to her new track Love Made Me Do It.

One Direction star Louis Tomlinson, who is close friends with her ex Liam Payne, looked a bit hot under the collar as he watched Cheryl from the judges’ desk.

One viewer said: "This is actually s***… Why did she lick her hand at the start there…"

"Cheryl licking her hand tattoo is about as appealing as this performance/song," added another.

A third said: "I just don’t understand? Cheryl? Can she even sing? … bizarre"

"Not sure if it’s the sound or she just can’t sing, but this sounds bad," said a fourth.

Producers must have been sweating over her performance, which took a lot of inspiration from her sultry music video for the new song.

The judges seemed impressed and gave her a standing ovation after the performance ended.

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

Cheryl takes another swipe at the haters after her X Factor performance
(Image: Instagram)

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

She’s holding her head high amid the furore
(Image: Instagram)

Last night Cheryl released a statement hitting back at the "shocking and relentless" abuse she’s faced after her X Factor performance on Sunday night.

Viewers took aim at her singing, with some accusing her of being "out of tune" during her energetic routine.

"Not sure if it’s the sound or she just can’t sing, but this sounds bad," sniped one viewer.

But now Cheryl has taken aim at the haters and admitted that her music and performances are "never going to be for everyone".

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

(Image: Supplied by WENN)

Cheryl glitters in gold suit as she concentrates on low-rent hair extension range after music flop

Cheryl statement

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She added: "I let a lot of things lie but the sheer level of unbalanced negativity towards me in the tabloid press these past few days has been quite frankly shocking and I need to address it.

"This level of relentless abuse should not be tolerated in any walk of life."

She also complained that her "appearance", "body size" and "shape" have been commented on in the days since her return to the stage.

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She finished by insisting that she watched the performance back herself and loved it.

"I did watch my performance back and I LOVED IT!" she wrote.

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