Phillip Schofield was forced to make an apology to This Morning viewers today after a cruel prank aimed at our dogs.
The presenter sent the nation’s pooches into a frenzy by shouting "walkies" and "who’s at the door" as part of a funny joke.
However, some outraged This Morning viewers did not see the funny side as it got their pets all excited and meant they had to take them out for a walk.
Co-host Rochelle Humes, who apologised to those watching at home, admitted it was "mean" for both the dogs and the owners sat viewing the daytime TV show.
"Where’s your ball, where’s your ball," shouted giggling Phil as he continued to whip Britain’s dogs into a frenzy.
He shouted ‘walkies’ live on air
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Later on, Phillip realised the error of his ways and said ‘sorry’ to all the dogs and owners that were effected.
He said: "I have to publicly apologise for causing chaos this morning. We were showing animals watching the show and i might have shouted ‘walkies’."
The prank came after viewers of BBC documentary Dynasties claimed their cats went crazy after seeing the lions on screen.
This Morning host Phil said that some viewers complained about Mr Blobby upsetting their pets on Monday’s show.
Phillip found it hilarious
Phillip had asked viewers to get their cameras out before surprising dog owners so they could send in their clips.
In one video tape, two dogs jumped up on the sofa and started barking after Phillip got their attention.
Red-faced Rochelle said: "I can’t deal with that."
He had told viewers to get their cameras ready
This Morning viewers took to Twitter after watching Phillip’s prank.
One viewer said: "@Schofe is the devil reincarnate after that stunt on #ThisMorning … I now have a truly heartbroken Staffy because she heard the "W" word but I had no intention of moving"
"So @thismorning have just lost every viewer who now have to take their dog on a walk," added another.
A third joked: "My dog looked at the telly and sighed ‘what a t***’"
*This Morning airs weekdays on ITV at 10.30am
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