Legendary TV character Mr Blobby collapsed in pain on today’s This Morning after being punched by Noel Edmonds’ friend.
The children’s TV favourite, who rose to fame on Noel’s house party, was left reeling after he was assaulted by Maggie Philbin.
While the cameras were off them, Noel’s Swap Shop co-host delivered a strong blow to Blobby, causing him to roll off the sofa.
However, presenter Phillip Schofield spotted the attack and asked: "Did you just punch him?"
Mr Blobby caused chaos in the This Morning studio
He fell over the sofa
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Poor Blobby fell down like a sack of spuds and let out a piercing scream.
"I think he’s winded," added Phil, while Blobby rolled around on the floor in agony.
Some may say it served him right after he trashed the This Morning studio.
Mr Blobby came bursting onto the set and started smashing ornaments and knocking down any chairs in his path.
Blobby smashed ornaments
He kicked over chairs
The uncontrollable pink mess kissed Rochelle and Phillip then clambered on top of the sofa.
When asked if he thought Noel could win I’m A Celebrity,he said: "Blob, Blob, Blob, Bloo, Blob…Blob, Blob."
Translating, Phillip said: "Yes, absolutely."
As Blobby hugged her, Maggie said: "This is a moment I never expected to have."
He gave Maggie a big hug
Moments later he was injured on the floor
After the ad break, Phil revealed that Mr Blobby had smashed one of their pineapple ornaments.
He said: "Blobby has actually smashed the pineapple. When I turned round and saw that go there was no one happier. He’s a delinquent."
Money saving expert Martin Lewis added: "You have to prepare your insurance for when Mr Blobby comes in."
Blobby got up to mischief
Phil and Rochelle couldn’t stop laughing
This Morning viewers took to Twitter after watching the crazy scenes.
One viewer said: "What the hell did I just watch??!! Mr Blobby is abit scary for my liking tbh it’s those eyes rolling in his head I think"
Another added: "Fancy Mr Blobby trashing the place for his first appearance in 20 years. Had a drink has he?!"
A third said: "WHY is Mr Blobby so ridiculous but soooo funny he’s an absolute psychopath"
*This Morning airs weekdays on ITV at 10.30am
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