Holly Willoughby never has a hair out of place on This Morning, putting on an immaculate display day in, day out.
But fans accused the TV star of letting her usually unshakable standards slip when she headed out to the I’m A Celebrity jungle to stand in for her good mate, Ant McPartlin, with roots and a noticeably warmer hue to her hair.
"Holly’s badly toned ginger roots are giving me the fear," sniped one viewer of Holly, who is a natural brunette.
"What is going on with Holly’s hair? Sort it out girl," barked another, while another moaned, "I love you Holly but what’s going on with your hair? It’s yellow and your dark roots are coming through badly, just saying."
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Fans accused Holly of letting her hair game slide
She took drastic action to sort her roots out
Despite having a rumoured entourage of 13 with her, Holly responded to the criticism by taking the unexpected route of cracking out the home hair dye.
Holly, 37, shared a shot of herself face-timing her cat with no top on and the Garnier box colour smothered onto her roots.
"Cat and Blow-dry/tint … FaceTiming my fav feline. casual @garnieruk fix up look sharp," wrote the star, who just so happens to be an ambassador for the brand.
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Holly usually sports a cooler tone of blonde
(Image: Getty Images Europe)
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"I wondered why you went into the jungle with roots & yellow hair?… It’s all about the ad," speculated one.
Others, however, where just happy to see the back of her roots.
"I see you had your hair colored yesterday looks great," added one viewer approvingly.
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