All eyes were on Dec Donnelly’s nipples during I’m A Celebrity tonight for a weird reason.
‘#Decsnips’ started trending on Twitter and even Holly Willoughby remarked on them.
"Your shirt looks a bit nippley," she laughed.
Taking to Twitter, Holly added: "I can’t unsee # decsnips."
Dec tweeted: "I never thought I’d see the day there was a # decsnips hashtag! "
Viewers couldn’t take their eyes off Declan Donnelly’s nipples
He laughed it off
A viewer tweeted: "When watching I’m a celebrity and Dec’s button on his shirt looks like nipples # decsnips ."
"Is it just me or can anyone else not stop looking at Dec’s shirt!? They really are badly positioned buttons?!" another added.
"#DecsNips are fantastic," another viewer wrote.
"Haha I can’t stop looking at them," another added.
Earlier in the show, poor Holly was left with an awkward silence when Dec ran out of banter for his co-host.
Holly admitted his shirt was ‘nippley’
The pair agreed to enjoy a chat after a moment in the jungle when the campmates were deep in conversation with eachother.
But they struggled to think of anything at all to say to eachother.
And the sound of tumbleweed echoed through the link as they maneuvered the awkward silence.
* I’m A Celebrity… Get Me Out Of Here! continues tomorrow night at 9pm on ITV.