Holly Willoughby has worked hard to impress loyal I’m A Celebrity viewers after she was drafted in as a replacement for host Ant McPartlin.
And so far the This Morning presenter has been widely applauded for her caring attitude to the campmates and easy banter with co-star Declan Donnelly.
But there’s one thing critics have continued to pick over – her blonde locks.
Some trolls have been taking to social media during the nightly ITV show to slam Holly’s ‘brassy’ hairdo and offer advice on how to fix it.
"Holly Willoughby’s hair is so yellow it’s annoying me," fumed one.
"Why is Holly Willoughby’s hair always so yellow? Purple shampoo hen, get on it," advised another.
Fans have been complaining about Holly’s dyed locks
Trolls have said her hair looks too yellow
"I wish Holly Willoughby would sort out her yellow brassy hair I LOVE her but its stressing me out," moaned a third.
Some hairdressers even began tweeting the I’m A Celeb Twitter account begging to be flown in to sort what they branded ‘Holly’s bad box dye.’
Although some viewers claimed to be loving Holly’s jungle style. "Would love to know how hollywills gets her hair so shiny!! # welljealous," cried one.
"Thanks Holly Wills now I want to cut my hair short again after months of growing it # hairenvy," complimented another.
- Holly Willoughby debuts whole new jungle look in I’m a Celebrity sneak peek
Holly and Dec’s partnership has impressed viewers
Holly has marked her journey from the This Morning studio to the I’m A Celeb jungle with some distinct changes to her signature style.
The 37-year-old has swapped her usual blouse and midi skirt combos for some seriously short skirts and tough biker boot combos.
Piers Morgan came under fire this week for saying her legs looked ‘sizzling’ as her debut on the ITV show was discussed on Good Morning Britain.
Holly has been rocking a new style on Good Morning Britain
Piers Morgan said her legs were ‘sizzling’
Holly Willoughby’s signature style on This Morning
Rather than discuss her performance in introducing the campmates to the jungle, Piers focused purely on Holly’s looks.
Entertainment host Richard Arnold kick-started the chat by telling Piers: "[She’s here] for one year only, but judging by last night’s I’m A Celeb, Holly was very well received. Of course she was bound to be, she’s an ITV stalwart, Dec and her go back years, and I have to say the chemistry was sizzling."
"As were her legs," Piers immediately butted in. "Ooh! No, I can’t say that anymore. I’m going to fire myself, I’m so sorry.
"I objectified a very attractive female presenter who was deliberately showing off her legs so we’d all comment on them, but if I comment on them I have to be fired," he scathed.