Why Holly Willoughby and Dec have to cover up their watches on I’m a Celebrity

I’m a Celebrity is back on our screens and this year Dec has a new sidekick.

Holly Willoughby will have to get used to the jungle and all its quirks – including the spiders and snakes.

But there’s also one rule which might clash with her fashion choices.

If she wears a watch, she’s going to have to cover it up with tape so nobody can see the time.

Ant and Dec have followed the rule every year but it was only really spotted by lots of people last series.

In 2017, eagle-eyed viewers wrote in to the ITV2spin-off show, Extra Camp, after noticing Ant’s watch was ‘mysteriously’ covered with black tape.

Why Holly Willoughby and Dec have to cover up their watches on I'm a Celebrity

Viewers spotted Ant’s watch last year
(Image: ITV)

Why Holly Willoughby and Dec have to cover up their watches on I'm a Celebrity

Dec got around the issue by wearing what looks like an Apple Watch on day two of the show
(Image: ITV)

They believed hosts Scarlett Moffatt and Joel Dommett were duping viewers into believing the show was live.

One tweeted in: "Why is Ant’s watch covered over on Extracamp (sic) is it because it’s not live?"

Scarlett and Joel addressed this tweet on the show the next day, explaining the real reason they have to cover up their watches.

It’s all so the celebrities don’t have a clue what time it is when the hosts go into camp to announce bushtucker trial nominations or who is leaving.

Why Holly Willoughby and Dec have to cover up their watches on I'm a Celebrity

Why Holly Willoughby and Dec have to cover up their watches on I'm a Celebrity

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The question is asked every year on Twitter and in the past the attention has prompted Ant to respond personally.

Scarlett confirmed she had the same experience when she was in the jungle, saying: "I think it’s just so you’re really disorientated."

She revealed when she was in the jungle that the camp once went to bed at around 4pm – thinking it was much later – and had to be told it wasn’t nighttime.

"We had no concept of time in there," she admits.

Dec and Holly have so far avoided the issue as Dec appeared to be wearing an Apple Watch in last night’s show – which doesn’t show the time unless you raise your wrist and wake the screen up.

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Holly has so far not gone for a timepiece to complement her jungle outfits.

I’m a Celebrity continues tonight on ITV1 at 9pm.