Holly Willoughby is already a hit with viewers – and bosses – after sending I’m A Celebrity… Get Me Out Of Here! viewing figures through the roof.
The star was brought in to host the ITV show alongside Dec Donnelly after his presenting partner Ant McPartlin stepped down from his duties.
And it seems she’s already a massive hit, with a whopping 11 million people tuning in to watch her debut.
The This Morning host’s inaugural episode was watched by a peak of 11.9 million viewers, making it the show’s biggest launch since 2013.
The figures beat last year’s launch by 750,000, reports the Daily Star .
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Holly’s a hit
The reality show’s overnight ratings were also the biggest of any TV show this year, aside from the World Cup, with 51% of the audience share.
And it’s said that jungle bosses are “over the moon” after not only bringing Holly in to replace Ant, but also spending big money to get in some household names, including former footballer manager Harry Redknapp.
An insider told the paper: “Everyone works really hard to make the show a success but this year all the stops have been pulled out.
“We all wanted to make it a memorable year for Holly.”
Holly has already made her mark on the show, even sparking a running joke about her co-host by describing him as “full of fun and only 5’1”.
Dec’s Wikipedia page was changed by a cheeky fan
His Wikipedia page was even edited by a cheeky fan to read: “Declan Joseph Oliver Donnelly OBE (born 25 September 1975) is an English television presenter, producer and actor who is loads of fun and only 5’1”.
Holly has also made jokes about Dec wearing children’s clothes.
In last night’s episode, in a This Morning-style introduction, Holly said: “And lastly, we’ll be hearing from a man who wears children’s clothes to save money."
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She’s stepped in to replace Ant
(Image: James Gourley/REX/Shutterstock)
Dec stopped the jingle from playing as she said: "Stop, stop, stop! That was a private conversation!"
The studio giggled along as Dec asked, when considering the campmates’ activity: "Who gets up at 4.50am in the morning?"
Holly came back, saying: "Well you would, if there was a sale on at Baby Gap!"
* I’m A Celebrity airs every night at 9pm on ITV
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