I’m A Celebrity went off with a bang on Sunday evening with new presenting duo Holly Willoughby and Declan Donnelly.
And despite a rather "wobbly start" the pair slipped into a playful banter with one another as they introduced the stars to their jungle home.
But, eagle eyed viewers noticed there was one word the presenting duo were deliberately swerving.
Neither of them mentioned Ant McPartlin by name – a decision insiders say was ran by the former presenter. Sources told The Sun Holly and Dec were in touch with Ant all through rehearsals so he knew what to expect when the pair went live.
Grinning as he walked into the studio, Dec began: “Eagle-eyed viewers among you will notice a big change to the series this year.
“One of the most gorgeous presenters on British television has been joined by Holly Willoughby,” the presenter joked.
Laughing, Holly then noted: “This is so weird. I’m normally pouring a big glass of wine at home watching you.” Dec replied: "And tonight she’s already drank it."
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“Ready for action,” Dec then joked.
Taking to Twitter , fans commented on the developments.
“Not sure about the dynamics with Dec and Holly.. #ImACeleb,” one person said.
Another wrote: “I hope Holly becomes more ruthless and takes the p**s out of the other celebs with Dec, otherwise it won’t be the same. Part of the charm of #ImACeleb was Ant & Dec mocking the celebs!”
“Are they not allowed to say Ant’s name or something? #ImACeleb,” a third asked.
While a fourth noted: “No mention of ant then yet shame really #ImACeleb.”
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